Did you know that you can develop the best product globally, but without effective marketing nobody will know about it? The same thing applies to your business website. You can have a great and well-designed website, but without traffic, it is not going to turn your business into a success. Just because you launched your site on the web doesn’t mean that everyone will come running to it. In fact, no single person will know that your website exists if you don’t promote it. Luckily, you can market your new site in a wide range of ways both online and offline. Here are the top five ways of promoting your new website.
Focus on Quality Content
This is one of best ways of promoting your new website. You need to remember the fact that most people who will visit your website will be looking for specific information. Therefore, as you write your blog posts ask yourself; are you providing your target audience with the information that they are looking for? Will they be willing to come back to your website the next time they are looking for some information?
Creating high-quality content is crucial to your website growth since it also affects its overall ranking. Make sure that you come up with unique content that people will want to read and take action. You can create a company blog and use Google Authorship to help you gain visibility. You should also send out emails and social media messages to your target audience each time you upload a new article to the blog.
Pay-Per-Click Ads (PPC)
You can also promote your website on Google by creating paid ads that will appear on the search engine. In PPC, you pay a fixed price for every genuine click your ad gets in the search engine, and your ultimate objective of the click is to convert that visitor to realize a return on investment. This is usually done through Google Adwords, and there is no minimum or maximum spending requirement.
You can set your budget to as low as $5 per day or to the maximum cost of ten cents for every click that you receive. Your primary goal here is to promote website on Google to increase conversation rate so that you get the best ROI possible. With PPC, you only choose your keyword phrases, and the search engine will help you get your ad in front of your target audience.
Focus on SEO
One of the most effective ways of improving your website ranking is through SEO. Most people tend to trust sites that appear among the top results of their search. Use the Google keyword tool planner to find some of the best keywords in your area of specialization. Focus on keywords that don’t have stiff competition and have a significantly high search frequency to aid you in creating unique content on your blog that will get noticed. Using the right search engine optimization strategy will greatly help you as you focus on how to promote website on Google. Make sure that the keyword phrases you select are added to your headings, content, and even Meta description.
Word of Mouth Promotion
When you are looking for a trusted dentist to get a dental implant or a great salon in a neighbouring city, you will probably turn to your family members and trusted friends for advice and recommendations. These sources also play a critical role in driving traffic to your website. You should focus on building connections and long-lasting relationships with your fans and followers to gain positive reviews and word of mouth recommendations. You can also comment on other blog posts or related forums and find a creative way of plugging in your website URL without sounding promotional.
Social media helps you to communicate and establish relationships with your potential clients and encourage them to buy. Make sure you share valuable content that compels your target audience to follow you on Twitter, LinkedIn, and like your business page on Facebook. The content should be linked to your website and always remind them why they should be visiting your site on a regular basis. Social media is also a great platform for word of mouth marketing since it helps you see what people are talking about and the kind of recommendations that they give.