At a time when every business across all the different sectors is crippling with a high competition rate, the entire focus of marketing has shifted to making brands visible to the world while creating an identity that has is prepared to create brand resonance.
What Makes Mobile Apps an Ideal Mode for Brand Resonance Creation?
The era that we presently live in and will continue to live in for some years to come is the one that revolves around mobile devices and applications.
With the users spending a their days coming in and out of at least 10 different mobile apps, the usage rate of mobile apps is on an all time high. The speed at which mobile app economy is growing can be calculated from the app download rate of 2017 that was standing at 178.1 Billions.
These download rates are a portrayal of the number of users that have now moved to the mobile app domain, which in return is a sign of the growth potential that the brands would have if they expand their business to mobile app sector.
The upsurging mobile app download rates is not the only reason why all modern day brands are opting for expanding their businesses in the domain. There are three other reasons that can be identified as the root cause behind brands going mobile and the upsurging rate of demand for a well sound mobile application development company.
6 Reasons Why You Should Choose Mobile Apps as your Brand’s Marketing Tool
- To Increase Brand Awareness
What could be better than the business opportunity where every time a user unlocks their phone, they see your brand logo on the home screen? Nothing, right?
Your brand too can become a permanent placeholder on millions of users’ devices.
By having an impeccable design, a set of useful, valuable content, and a proper notification strategy in place, you bring your app many steps closer to becoming a globally recognized business.
- To Collect Data About the Customers
One of biggest perks of expanding the business to mobile apps, that brands get is the chance to collect data about their customers without having any face to face interaction.
With the right data collection and analytical algorithms in place, brands are able to collect data about every visitor and customers who visits the mobile app.
They can track down their movements, the stage at which the user left the app, the page where the user stayed most, and the kind of item they browsed, among other things.
Data like these comes around as a huge help when a business is struggling with creating customer loyalty and increasing the brand engagement.
- To Increase Loyalty
The data that you collect about your customers in the above mentioned point can be used in two ways – To Increase Customer Engagement and To Increase Loyalty.
Let us look into how to increase customer loyalty in this point.
With a properly laid out mobile app loyalty program in place, businesses get to use the medium that the world is on to send customized offers and adverts to the users as per their scroll and buying history and then increase the conversion rate while making the users loyal customers.
- To Increase Customer Engagement
One of the biggest problems that businesses face is in terms of creating users engagement. While in many ways, it is still easy to find one time buyers but enticing them enough to become a regular customer is what takes the most efforts and funds.
A mobile app which has a proper notification strategy in place makes it a lot easier for businesses to remind their users of their existence.
- To Grow the Target Audience Count
Imagine this. You are a startup that is just starting in the mobile app domain. Now the chances are that you will be focusing on a specific demographics as your target audience whom you would be promoting and selling your mobile app to. In a scenario like this, what tends to happen is that you limit your business reach even before it is launched full-fledgedly.
On the other hand, when you invest in mobile app development and take your business on mobile, you get the access to millions of people and their millions of acquaintances, globally.
- To Increase Sales
App users find it a lot easier to scroll through and make a purchase through a brand’s mobile app instead of the brand’s website or their social media pages.
Having an app in place in addition to a website, social media channels, and other sales mediums, will make your business a conversion magnet.