The blend of technology and the internet has changed the way of marketing and business is done. Marketing Strategies are, now, focused more on luring customers from their comfort place i.e the internet, instead of invading their privacy at homes and talking them into buying your product!
Businesses have been outgrowing themselves and have been setting new bars for the market. Digital Marketing is one of the reasons for this major evolution in approaching a customer base. The extensive use of mobile phones and laptops has ensured a greater online presence of potential customers and digital marketing implements enticing strategies to lure prospects into customers. This sets the base for the introduction of one of the most successful and popular digital marketing strategies – Content Marketing.
What is Content Marketing?
Content Marketing is using free, valuable, relevant and consistent content into coaxing prospects into customers and existing customers to your loyal customer base. Content Marketing can do wonders and its Return Of Investment (ROI) can be unmatched if executed properly.
Content Marketing is based on the idea of creating the need for a product or service. This is done by generating valuable and consistent content, closely related to your product or service, to educate people in the field of your business and gaining their valuable trust which leads to successful conversions. The whole process of advertising your product and following up any prospects is done through content. Content Marketers generate powerful exposure of your products by using creative blogs, optimized web pages, articles, videos, etc.
Why Content Marketing?
Content Marketing is being used as an effective method of marketing by gaining trust and thus generating successful conversions based on relevant content. Content Marketing is used by many big names in the industry, like Microsoft and John Deere, to attract customers to their services and products.
One of many reasons why Content Marketing is preferred over other marketing tools is – the content-driven customer base is more loyal and is more likely to stay with your product or services. Content should be one at the core of your marketing team for its successful implementation and be adding value to your company.
Content Marketing vs Traditional Marketing
Content Marketing is often confused with advertising, which is untrue at its core. The irritating spam emails, sales calls, pop-ups that you deal with on a daily basis, are not part of Content Marketing. Content Marketing is more about generating a healthy customer relationship driven to your products or services through the quality of your content.
Maintaining consistency through content, related to your services or product, leads to the formation of a loyal audience which in future could be your customers. Content Marketing is not all about your product but is basically about creating awareness and educating people about the need for your services and product. Therefore, it becomes more of affecting a user’s buying process from its foundation and thus leading to the gain of trust and loyalty.
A successful Content Marketer sets a goal and plans his/her content, based on a targeted audience. Content can be a powerful marketing tool, thus, making Content Marketing quite a beneficial asset to your company. Educate yourself in the field of Content Marketing, if you aren’t using it already, or hire experts to generate customer-friendly content for your products or services. Now that you understand the potential of Content Marketing, go hire an expert for your company, now!